By Jade Emory
Oahu Island News, June 2005


How is it that some businesses treat you like it is their pleasure and privilege to serve your needs and others treat you like it is your job to serve theirs? Astrology shows how any business can be oriented in the most enlightened way.

An Aries emphasis in business may focus on creativity, martial arts, inspiration and enthusiasm. The value of play, especially for adults is its best product.

A Taurus emphasis in business may focus on the arts, construction, and finance, hopefully including fair pricing.

A Gemini emphasis advertises wisely, focusing on teaching, communications in written form or machinery.

A Cancer emphasis is concerned with housing, family, food and emotional needs of the clientele.

A Leo emphasis transparently favors children, or indulges the selfish childlike ego needs of adults, even at the expense of maturity in both. Recreation, speculation and the performing arts may be likely venues.

A Virgo emphasis includes medicine, health foods and supplements, pets, cleanliness and order. Pride or conceit about one’s “perfection” could cost professional credibility.

A Libra emphasis includes aesthetics, but also concerns of values,
justice and fairness, wanting equal benefits for all clientele.

A Scorpio emphasis includes recycling, such as thrift shops, helping the dying process, as in hospice work, and shared finances, including insurance and grant availability.

A Sagittarius emphasis includes publishing, spiritually awakened churches, legalities, equine activities and athletics.

A Capricorn emphasis may cater to senior citizens, power politics, ambitious big business, and preserving traditions, as in museum work.

An Aquarius emphasis wants all segments of society to benefit from humanitarian altruism, integrating all ages and ethnicities respectfully. Adoptions, especially international, are Aquarian. Anything electromagnetic may also be included.

A Pisces emphasis includes the helping professions, work with large animals and sea creatures, and either the use of intoxicants or rehabilitation from addiction.

Oahu Island News Contributing Editor Jade Emory holds degrees in psychology and education, has taught in American and Canadian universities and has been a counselor since 1970. She may be reached at 808-429-2411 or by email at

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